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Lafarge signs MS Dhoni as its brand ambassador :Launches Concreto - the Premium Cement Brand
Lafarge, the world's leading cement manufacturer, today announced its association with ace cricketer and India Captain, Mahendra Singh Dhoni, in line with its strategy to be a premium cement player in India. MS Dhoni would initially appear in the campaign of Concreto - Lafarge India's premium cement brand.
“With India’s booming economic growth, many aspiring home owners can now own their dream homes with ease. They strive and put the best of everything together to achieve that perfect abode. To ensure that they receive the best in strength and design, Lafarge India today launched Concreto”, said Mr Uday Khanna, CEO Lafarge India Pvt Ltd. “Our association with MS Dhoni stems from the mutual values of leadership and excellence that is so synonymous with MS Dhoni as it is with Lafarge”, he added, commenting on the association with MS Dhoni.
The newly launched Concreto offers a variety of benefits to homeowners across India. It is best in strength and finishing and it comes with new international tamper resistant packaging that allows for easier stacking and handling, ensuring that homebuilders get factory fresh material.
About Concreto:
Lafarge Concreto is a premium cement of international standards, formulated and developed with assistance from the Lafarge Research & Development Centre in France. Along with superior strength and enhanced durability, Lafarge Concreto also offers many aesthetic benefits and adds value to homebuilding by also becoming an important factor in its decor. With the growing economic affluence and improvement in buying power, homebuilders today look for elegance in the design of the buildings, apart from the basic structure to be strong and durable. There are many options for this, but the main challenge is to find a practical solution that addresses their lifestyle needs and aspirations.
Highly versatile, Concreto cement is suitable for both structural and decorative usages.
For decorative finishes, Concreto is a more practical option compared to white cement. Concreto offers the following benefits to homebuilders:
§ Best in strength
§ Best in finishing – smoother finishes which makes houses that are unique and noticeable
§ Tamper resistant packaging Concreto can also be used to achieve a wide range of decorative finishes in different colours – from the palest tints to darker tones, as its lighter shade ensures that the addition of pigments is more effective.
